The Price family have been farming in Herefordshire since 1970. Ros and Edward Price initially ran the farm as a pick your own specialising in strawberries. In the mid 90’s they opened a farm shop and expanded their range to provide stock for the shop and to supply their growing band of wholesale customers right across the UK.
Ten years ago Ros and Edward passed the running of the farm over to son Jeremy so they could concentrate on their hugely successful retail business. This was no longer just a farm shop but more of a department store with a food hall, garden centre and restaurant.
Like his parents before him Jeremy continued to focus on growing produce of the best possible quality. He added new lines and varieties that helped cement his reputation as one of the UK’s finest and most innovative growers.
One of Jeremy’s most successful innovations was the introduction of tunnel grown dwarf cherry trees. Easier to harvest and protected from the weather, particularly rain, these produce a consistent crop of quite exceptional quality right through the season. British cherry growing has undergone a real renaissance in recent years and Jeremy’s terrific fruit is right at the forefront.