We are absolutely delighted to have won the FPC 2016 Innovation Award, particularly against such stiff competition.
Here’s what the judges had to say.
Essential real-time updates on fresh produce display can often be dull, but not when it comes to Total Produce UK with its multi-format market reports. The wholesaler has unashamedly embraced pop culture to deliver entertaining video updates, adapted in-house from clips now available for caricature, parody or pastiche purposes. Customers can, for example, enjoy Jeremy Clarkson reacting badly to a shortage of early season asparagus..
By embracing social media, in particular Twitter, Total Produce UK has married traditional wholesale technology with new digital information, thereby strengthening relationships with its customers.
Have a look at our award winning market reports here, and sign up for future editions.
Heres a few highlights of what turned out to be an absolutely terrific evening. See you all next year.